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When I was first starting my blog I questioned whether I needed a blog or not. With a degree in Web Development, I knew I could easily build myself one but the question kept coming back to do I need it? Here are five reasons why you need a website.

Why You Need a Website

Because Facebook Algorithms Suck

Ok, let’s be honest, they do. Facebook algorithms are constantly changing and because of that Facebook has become a paid platform. I know that you can use Facebook for free, but to gain any real traction from Facebook you have to pay.

And those fees usually add up very quickly without too many conversions. A website allows you to bypass the Facebook algorithms and you have control.

To Grow Your Email List

Many direct sellers I know have spent time in what is called “Facebook Jail”. This is a situation where you are blocked from posting to Facebook for a certain amount of time. It’s usually caused by posting too much or violating Facebook’s terms of use. But this jail reminds sellers why they need a backup plan.

Being dependent on a platform that you have no control over is putting all of your trust in that platform. Instead, you can use your website to grow your email list.

Offer visitors the chance to subscribe or better yet give them a freebie that requires signup to the list to get.

To Funnel Customers Where You Want Them

Where do you want customers to end up? Maybe it’s your replicated website where they could make a purchase. Maybe it’s your Facebook group.

Wherever you’d like your customers to end up is where you funnel them. Your website gives you the opportunity to grab new customers and funnel them to your endpoint.

To Show You’re the Real Deal

How often do you use Google to find a contractor, a hairdresser, a pizza place, or any other service or product? If your company doesn’t have a website you are missing out on traffic.

And a website gives you credibility. It makes you stand out among other direct sellers who have the same product as you. You can share contact information, products and more.

You’re the Boss

With your website, you are in charge. You decide what it looks like, how it functions, and where you want to funnel customers. Your website is an awesome place to showcase your personality and help you stand out from the crowd.